Compare SOUP Agency vs Audience Group Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Audience Group Agency

B2B Lead Generation Website

Audience Group Agency is a media planning and strategy agency that helps companies target audiences in market for their products. The agency uses data to optimize media investment and achieve better results with less budget. They have offices in Sydney and Brisbane.

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Feature Comparison

Attribute	SOUP Agency	Audience Group Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating	Winner +5.0 higher	-
Location	Sydney, New South Wales, Australia	Sydney, Australia
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Media Planning & Strategy	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Media Planning & Strategy
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	-
Pros	Award-winning agency with multiple industry recognitions including Local Business Awards and Telstra Best of Business. Proven track record of delivering significant ROI improvements (54x ROAS, 422% lead growth, 43x revenue growth). Senior-led team with a structured methodology (Direction, Ambition, Performance) that reduces guesswork. Full-service capabilities covering SEO, paid media, social, email, and web development under one roof.	Focuses on data-driven audience targeting to reduce media waste Helps clients achieve better results with smaller budgets
Cons	Relatively small team (10-49) may limit capacity for very large enterprise accounts or rapid scaling. Broad service offering may mean less specialization in niche areas compared to boutique agencies.	-
Website	Visit Site	Visit Site

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