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Outbrain Direct Response
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Outbrain Direct Response provides native advertising placements across publisher websites. Its PPC model supports campaigns focused on awareness, engagement, and conversions on the open web.
Outbrain Direct Response is a New York City-based advertising provider founded in 2006. It offers native advertising that presents sponsored content through recommended-content feeds, in-article units, and sidebar recommendations on publisher websites.
The profile lists a team of 1,000 or more employees. Minimum budget and average hourly rate are both listed as inquire. Outbrain Direct Response is headquartered at 39 W 13th Street, New York City, New York 10011, United States.
Its core service is advertising, with a focus on native placements across thousands of publisher websites. Advertisers can set campaign goals and budgets, use targeting and tracking options, and pay on a PPC basis when users engage with ads.
The agency serves retail, consumer goods, corporate services, and media and communications organizations. Its listed client types are medium businesses and enterprise or corporate companies. Named clients include Adders, LikeItMedia, and Aporia.
The Google rating shown on the profile is 3.5 from 21 reviews. Listed review feedback is mixed but largely critical, with reviewers raising concerns about campaign approval decisions, traffic quality, spend settings, platform visibility, and customer support. One reviewer described Outbrain positively as a distinctive company in the martech space.
Services
- Advertising
- Native advertising
- PPC advertising
Industries Served
Team Size
Pros
- Native ad placements run across thousands of publisher websites with targeting and tracking options.
- Supports PPC billing, with advertisers paying when users engage.
Cons
- Google reviewers reported concerns about campaign approvals, traffic quality, budget controls, and platform transparency.
Client Review Analysis
Google reviews are mixed but predominantly negative, with several reviewers citing campaign approvals, traffic quality, spend controls, and support; one reviewer praised the company as distinctive in martech.