Compare Magic vs What Works Global

Side-by-side comparison of features, pricing, services, ratings and more.

Magic

B2B Lead Generation Website

Magic is a digital lab that combines complex mathematics with cutting-edge digital marketing. Using a proprietary Mediamatics™ methodology, the agency helps brands uncover root-cause user behavior and drive measurable commercial outcomes.

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What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Feature Comparison

Attribute	Magic	What Works Global
Category	B2B Lead Generation	B2B Lead Generation
Rating
Location	Melbourne, Victoria, Australia	Canberra, Australian Capital Territory, Australia
Services	Advertising Display Ads Native Advertising PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing SEO APP Store Optimization Backlink Management International SEO Link Building Local SEO Mobile SEO SEO Consulting Search Engine Marketing Shopify SEO Technical SEO Wordpress SEO Youtube SEO Social Media Marketing Community Management Content Creation Facebook Advertising Instagram Marketing Social Media Monitoring TikTok influencer Twitter Marketing Branding Brand Strategy Content Marketing Video Production Marketing Automation Email Marketing	Advertising Display Ads Native Advertising PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing SEO APP Store Optimization Backlink Management International SEO Link Building Local SEO Mobile SEO SEO Consulting Search Engine Marketing Shopify SEO Technical SEO Wordpress SEO Youtube SEO Social Media Marketing Community Management Content Creation Facebook Advertising Instagram Marketing Social Media Monitoring TikTok influencer Twitter Marketing Branding Brand Strategy Content Marketing Video Production Marketing Automation Email Marketing
Industries	B2B Services Ecommerce Food & Beverages Home Services Manufacturing	B2B Services Consumer Goods Education Institutions Fintech Government
Pros	Proprietary Mediamatics™ methodology that fuses data science with media buying for deeper insights. Strong in-house mathematics and data interpretation capabilities for root-cause analysis. Comprehensive service range covering SEO, paid media, social, and programmatic advertising. High client rating (4.7) with 182 reviews, indicating strong client satisfaction.	Data-driven approach that consistently delivers measurable ROI, as shown by a 91% reduction in cost-per-applicant for Ron Finemore Transport. Strong client communication and partnership style, with multiple reviews noting the team feels like an extension of the client's own business. Proven ability to handle complex integrations (Salesforce, HubSpot, Axcelerate) and deliver projects ahead of schedule. Flexible and collaborative, offering options that fit both budget and ambition while maintaining high quality.
Cons	Reviews on the Semrush profile appear to be from a different business (a card shop) and may not reflect the agency's actual work. Higher budget threshold ($5k-$10k per project) may not suit small or early-stage businesses.	Primarily focused on the Australian market, which may limit suitability for global campaigns outside Australia and the Pacific. Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country engagements.
Website	Visit Site	Visit Site

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