Compare Lexlab vs 77Digital

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Lexlab

Paid Advertising & PPC Website

Lexlab is a Melbourne-based digital advertising agency specializing in paid media across video, social, search, display, and programmatic channels. They offer flexible, independent media buying and planning with a proprietary planning tool, LabLogic, to optimize ad spend. They serve businesses of all sizes and also partner with other agencies to extend their digital capabilities.

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77Digital

Paid Advertising & PPC Website

77Digital is a digital marketing agency founded in 2020, offering SEO, PPC, and social media marketing services. The agency focuses on data-driven strategies and personalized brand experiences for clients.

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Feature Comparison

Attribute	Lexlab	77Digital
Category	Paid Advertising & PPC	Paid Advertising & PPC
Rating	Winner +4.5 higher	-
Location	Melbourne, Victoria, Australia	Docklands, Australia
Services	Advertising Display Ads Programmatic Advertising Video Marketing Data Analytics Data Visualization Machine Learning and AI Social Media Marketing Facebook Advertising SEO PPC	Advertising Display Ads Programmatic Advertising Video Marketing Data Analytics Data Visualization Machine Learning and AI Social Media Marketing Facebook Advertising SEO PPC
Industries	Automotive Media & Entertainment Real Estate	IT Small Business Commercial
Pros	Proprietary LabLogic planning tool uses live industry data to optimize ad spend and improve ROI. Flexible, independent approach allows clients to choose their preferred suppliers, technology, and buying methods. Strong track record with case studies showing significant sales lifts (e.g., 2.4x increase for Nextbase) and cost savings for agency partners. Offers white-label agency support, making them a seamless extension for media and creative agencies.	Data-driven approach to campaigns Focus on personalized client narratives
Cons	Limited to digital advertising and media buying. no SEO, content, or web development services. Relatively small team (10-49) may limit capacity for very large enterprise accounts.	-
Website	Visit Site	Visit Site

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