Compare Kantar vs Technology Research

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Kantar

Data & Analytics Website

Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.

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Technology Research

Data & Analytics Website

Technology Research is a market research agency founded in 1991 and headquartered in Abingdon, United Kingdom. The firm specializes in primary research across the IT and communications industry, serving clients such as Cisco, Microsoft, and Adobe. Each executive brings over two decades of industry experience.

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Feature Comparison

Attribute	Kantar	Technology Research
Category	Data & Analytics	Data & Analytics
Rating	Winner +4.2 higher	-
Location	London, United Kingdom	Abingdon, Oxfordshire, United Kingdom
Services	Market Research	Market Research
Industries	Automotive Beauty Fashion Retail Consumer Goods Finance Health Care	Hardware Software Networking Mobile Communications E-commerce IT Services Channel Markets
Pros	Global research coverage across more than 90 markets Combines attitudinal and behavioral data with research expertise and technology platforms Listed as a partner to 96 of the world's 100 biggest advertisers	Executives with over two decades of IT and communications industry experience Rigorous primary research methodology with continuous engagement across the market Founded in 1991 with a client list including Cisco, Microsoft, and Adobe
Cons	Google reviewers reported concerns about customer service, software changes, and unanswered communications	-
Website	Visit Site	Visit Site

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