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Compare Kantar vs GlowMetrics

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
Kantar Agency logo

Kantar

Data & Analytics Website

Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.

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GlowMetrics Agency logo

GlowMetrics

Data & Analytics Website

A digital analytics business based in Ireland, helping businesses use their data to optimise business performance.

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Feature Comparison

Attribute Kantar GlowMetrics
Category Data & Analytics Data & Analytics
Rating
Winner +4.2 higher
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Location London, United Kingdom Queens Island, Belfast, United Kingdom
Services
  • Market Research
  • Data Analytics
  • Market Research
  • Data Analytics
Industries
Automotive Beauty Fashion Retail Consumer Goods Finance Health Care
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Pros
  • Global research coverage across more than 90 markets
  • Combines attitudinal and behavioral data with research expertise and technology platforms
  • Listed as a partner to 96 of the world's 100 biggest advertisers
  • Helps businesses use data to optimise performance.
Cons
  • Google reviewers reported concerns about customer service, software changes, and unanswered communications
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Website Visit Site Visit Site
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