Compare IDTech vs Kantar

Side-by-side comparison of features, pricing, services, ratings and more.

IDTech

Data & Analytics Website

IDTechEx is a globally recognized business consulting and research agency providing independent insights on emerging technologies since 1999. It delivers research through reports, subscriptions, and consulting services, supporting clients in over 80 countries.

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Winner

Kantar

Data & Analytics Website

Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.

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Feature Comparison

Attribute	IDTech	Kantar
Category	Data & Analytics	Data & Analytics
Rating	-	Winner +4.2 higher
Location	Cambridge, United Kingdom	London, United Kingdom
Services	Business Consulting Market Research	Business Consulting Market Research
Industries	Finance Manufacturing Software & IT Services	Automotive Beauty Fashion Retail Consumer Goods Finance Health Care
Pros	Independent and objective research on emerging technologies Expert analysts with strong technical backgrounds Global presence in over 80 countries	Global research coverage across more than 90 markets Combines attitudinal and behavioral data with research expertise and technology platforms Listed as a partner to 96 of the world's 100 biggest advertisers
Cons	-	Google reviewers reported concerns about customer service, software changes, and unanswered communications
Website	Visit Site	Visit Site

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