Compare ICS Marketing Services vs Metric Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

ICS Marketing Services

Multi-Channel Outreach Website

ICS Marketing Services is an integrated marketing and technology agency based in Lansing, Michigan. The agency focuses on direct and digital marketing, lead generation, data services, and CRM/loyalty programs.

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Metric Marketing

B2B Lead Generation Website

Metric Marketing is a boutique, founder-led full-service digital marketing agency founded in 2014. They specialize in SEO, PPC, content marketing, web development, and graphic design, delivering data-driven strategies that drive measurable growth for small to mid-sized businesses.

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Feature Comparison

Attribute	ICS Marketing Services	Metric Marketing
Category	Multi-Channel Outreach	B2B Lead Generation
Rating	-	Winner +4.5 higher
Location	Lansing, MI, United States	Ann Arbor, Michigan
Services	Direct Marketing Email, Direct and Mobile Marketing Digital Services (SEM, SEO, PPC) Advanced Analytics Data Cleansing and Enhancement List Strategy Marketing Technologies and Web Portals CRM and Loyalty Programs Production, Fulfillment, and Creative Services Advertising Display Ads PPC Retargeting and Remarketing Content Marketing Content Strategy Copywriting Storytelling Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing SEO International SEO Link Building Local SEO Mobile SEO SEO Consulting Search Engine Marketing Technical SEO Web Development Graphic Design UX Design Web Design Website Maintenance	Direct Marketing Email, Direct and Mobile Marketing Digital Services (SEM, SEO, PPC) Advanced Analytics Data Cleansing and Enhancement List Strategy Marketing Technologies and Web Portals CRM and Loyalty Programs Production, Fulfillment, and Creative Services Advertising Display Ads PPC Retargeting and Remarketing Content Marketing Content Strategy Copywriting Storytelling Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing SEO International SEO Link Building Local SEO Mobile SEO SEO Consulting Search Engine Marketing Technical SEO Web Development Graphic Design UX Design Web Design Website Maintenance
Industries	-	B2B Services Ecommerce Health & Wellness Healthcare & Hospital Legal Services
Pros	Inc. Magazine has ranked ICS on its 5000 list of the nation's fastest-growing private companies for six consecutive years. The agency integrates traditional and digital marketing to support the full sales funnel from lead acquisition to CRM and loyalty.	Boutique, founder-led agency ensures high-touch, personalized service and strong client relationships. Data-driven strategies with proven results: clients see an average 70% increase in revenue and 65% boost in organic traffic. Full-service capabilities covering SEO, PPC, content, web development, and design under one roof, simplifying vendor management. Transparent communication and long-term partnership focus, with clients describing the team as "truly an extension of our team."
Cons	-	Higher minimum project budget ($5,000) may not suit micro-businesses or startups with limited marketing spend. Limited number of public client reviews (9 on Semrush) makes it harder to gauge broad satisfaction.
Website	Visit Site	Visit Site

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