Compare FullFunnel vs 120/80

Side-by-side comparison of features, pricing, services, ratings and more.

FullFunnel

B2B Lead Generation Website

FullFunnel is a B2B go-to-market and revenue operations services firm that designs, staffs, and runs outsourced SDR, sales, and demand generation programs for organizations that need expert, scalable pipeline growth.

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120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Feature Comparison

Attribute	FullFunnel	120/80
Category	B2B Lead Generation	B2B Lead Generation
Rating
Location	Boston, MA, United States	Chicago, Illinois
Features	Consistently strong customer satisfaction ratings on G2 and in the HubSpot ecosystem for both strategic insight and execution quality. Ability to deliver end-to-end outcomes, from diagnostics and GTM design through SDR execution, AE closing support, and RevOps optimization. Experience across many B2B verticals and company stages, giving the team pattern recognition in common revenue challenges. Partnerships and implementation experience with a wide range of RevOps and sales tools, enabling programs to run within a client's existing stack rather than forcing new software.	Consistently strong customer satisfaction ratings on G2 and in the HubSpot ecosystem for both strategic insight and execution quality. Ability to deliver end-to-end outcomes, from diagnostics and GTM design through SDR execution, AE closing support, and RevOps optimization. Experience across many B2B verticals and company stages, giving the team pattern recognition in common revenue challenges. Partnerships and implementation experience with a wide range of RevOps and sales tools, enabling programs to run within a client's existing stack rather than forcing new software.
Services	SDR and AE outsourcing Temp-to-perm sales staffing and recruiting GTM strategy design and audits Demand generation and digital marketing programs Marketing operations and inbound funnel management RevOps consulting CRM and tech stack administration Revenue reporting and dashboarding Sales enablement and training Data operations (lead scoring, enrichment) Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social	SDR and AE outsourcing Temp-to-perm sales staffing and recruiting GTM strategy design and audits Demand generation and digital marketing programs Marketing operations and inbound funnel management RevOps consulting CRM and tech stack administration Revenue reporting and dashboarding Sales enablement and training Data operations (lead scoring, enrichment) Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social
Industries	-	B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
Pros	Highly rated for knowledgeable, experienced RevOps and GTM teams that feel like an extension of the client organization. Strong, proactive communication and collaboration, with frequent touchpoints and clear expectation setting throughout engagements. Ability to quickly learn complex products and markets and translate that into effective outbound and inbound programs. Measurable impact on pipeline creation and revenue, including improved lead quality and shorter sales cycles in many case studies. Broad service scope, from strategy and audits to hands-on campaign execution, staffing, and tech stack management, reducing the need for multiple vendors.	Data-driven PPC and analytics focus ensures measurable ROI Specializes in B2B SaaS, professional services, and manufacturing Proven results with case studies showing significant lead generation and conversion growth Google Premier Partner and Semrush Agency Partner with strong industry credentials
Cons	Pricing and retainers are perceived as expensive by some small businesses and early-stage companies. Some clients and employees report turnover and changes in assigned team members during longer engagements. A few reviews note that while admin and product expertise is strong, deeper developer-level or advanced technical customization skills may be limited in certain projects.	Small team size may limit capacity for large-scale simultaneous projects High minimum project budget ($25,000+) may not suit smaller businesses
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