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Compare equNorth vs Pathfinder Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

equNorth Agency logo

equNorth

Multi-Channel Outreach Website

equNorth is a digital agency and part of the equ Group, providing journey-based marketing, digital experience, and performance marketing services. The agency combines data insights, UX expertise, marketing automation, and performance channels to support customer journeys from awareness to advocacy.

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Winner
Pathfinder Marketing Agency logo

Pathfinder Marketing

SEO & Organic Growth Website

Pathfinder Marketing is a performance-first digital agency that drives scalable business growth through SEO, Google Ads, and paid social. Their award-winning team focuses on measurable ROI and bottom-line results, recently earning Best APAC SEO Campaign at the 2025 Global Search Awards.

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Feature Comparison

Attribute equNorth Pathfinder Marketing
Category Multi-Channel Outreach SEO & Organic Growth
Rating -
Winner +4.5 higher
Location Perth, Western Australia, Australia Perth, Western Australia
Services
  • Paid Advertising
  • CRM Implementation
  • Social Media
  • Website Design
  • Website Development
  • Account based marketing
  • Search Engine Optimization
  • SEO
  • Google Ads
  • Paid Socials
  • HubSpot & CRM Implementations
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • PPC
  • International SEO
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Paid Advertising
  • CRM Implementation
  • Social Media
  • Website Design
  • Website Development
  • Account based marketing
  • Search Engine Optimization
  • SEO
  • Google Ads
  • Paid Socials
  • HubSpot & CRM Implementations
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • PPC
  • International SEO
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
Industries
Business services - general Entertainment Finance & insurance Real estate Tourism/travel
B2B Services Consumer Goods Ecommerce
Pros
  • Combines marketing, UX, CRM, and digital development capabilities
  • Supports account-based marketing and journey-based customer engagement
  • Has more than 30 years of digital agency experience through the equ Group
  • Award-winning SEO expertise with proven case studies showing 50% revenue lift and 12.75x ROI.
  • Transparent, profit-focused reporting that ties marketing spend directly to bottom-line metrics.
  • Full-stack capability covering SEO, paid ads, social, and CRM implementation under one roof.
  • Strong client satisfaction with 4.7 rating and consistent praise for communication and results.
Cons -
  • Smaller team size (10-49) may limit capacity for very large enterprise accounts.
  • No transparent pricing beyond a minimum project budget. custom quotes required.
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