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Compare Earned Media vs Poignand Consulting

Side-by-side comparison of features, pricing, services, ratings and more.

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Earned Media Agency logo

Earned Media

B2B Lead Generation Website

Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.

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Poignand Consulting Agency logo

Poignand Consulting

B2B Lead Generation Website

Poignand Consulting is a strategically focused marketing and sales enablement consultancy that helps businesses identify target markets, define brand and marketing strategies, and attract, engage, nurture, and convert leads. The firm offers services across branding, content, CRM, email, paid advertising, social media, video, web design, and SEO. Delivery is tailored to client objectives, budget, and operational capability.

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Feature Comparison

Attribute Earned Media Poignand Consulting
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +4.5 higher
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Location Sydney, New South Wales, Australia Sydney, Australia
Services
  • AI Search Optimization
  • LLM optimization
  • Generative Engine Optimisation (GEO)
  • SEO
  • Digital PR & Citation Engineering
  • Content Marketing
  • Link Building
  • Technical SEO
  • Content Strategy
  • Copywriting
  • Data Analytics
  • Marketing Automation
  • Public Relations
  • Web Design
  • Branding
  • Community Management
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Knowledge Base Development
  • Paid Advertising
  • Sales and Marketing Alignment
  • Sales Enablement
  • Social Media
  • Video Production
  • Website Design
  • Website Development
  • Search Engine Optimization
  • AI Search Optimization
  • LLM optimization
  • Generative Engine Optimisation (GEO)
  • SEO
  • Digital PR & Citation Engineering
  • Content Marketing
  • Link Building
  • Technical SEO
  • Content Strategy
  • Copywriting
  • Data Analytics
  • Marketing Automation
  • Public Relations
  • Web Design
  • Branding
  • Community Management
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Knowledge Base Development
  • Paid Advertising
  • Sales and Marketing Alignment
  • Sales Enablement
  • Social Media
  • Video Production
  • Website Design
  • Website Development
  • Search Engine Optimization
Industries
B2B Services Fintech Education Institutions IT Ecommerce Healthcare & Hospital Real Estate Travel & Tourism Manufacturing Legal Services
Automotive & transport Banking/financial services Business services - general Education Electronics
Pros
  • Proprietary AI platform EMintel continuously monitors LLM outputs and flags Negative Space for immediate content action.
  • Proven track record with enterprise clients like Salesforce, Rippling, and Macquarie Data Centres.
  • Integrated six-core discipline approach (GEO, SEO, Digital PR, Content, Links, Technical) under one roof.
  • Consistently delivers measurable results: 288% organic traffic increase, 260% keyword ranking improvement, and $469k in sales from organic leads.
  • Certified Solutions Partner with Inbound Marketing and AI Essentials credentials
  • Offers a comprehensive range of marketing and sales enablement services
Cons
  • Higher starting budget ($2,500 per project) may be prohibitive for very small businesses.
  • Primary focus on AI and GEO may not suit companies seeking only traditional SEO without AI visibility.
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