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Compare Ange Hourigan vs What Works Global

Side-by-side comparison of features, pricing, services, ratings and more.

Ange Hourigan Agency logo

Ange Hourigan

Account-Based Marketing Website
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Winner
What Works Global Agency logo

What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Feature Comparison

Attribute Ange Hourigan What Works Global
Category Account-Based Marketing B2B Lead Generation
Rating -
Winner +4.5 higher
Location Melbourne, VIC, Australia Canberra, Australian Capital Territory, Australia
Services
  • Customer Marketing
  • Branding
  • Account based marketing
  • Sales and Marketing Alignment
  • Sales Enablement
  • Website Design
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Brand Strategy
  • Content Marketing
  • Video Production
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Social Media Marketing
  • Facebook Advertising
  • Instagram Marketing
  • Customer Marketing
  • Branding
  • Account based marketing
  • Sales and Marketing Alignment
  • Sales Enablement
  • Website Design
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Brand Strategy
  • Content Marketing
  • Video Production
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Social Media Marketing
  • Facebook Advertising
  • Instagram Marketing
Industries
Business services - general Consumer products Hospitality Manufacturing Technology - software
B2B Services Consumer Goods Education Institutions Fintech Government
Pros
  • Practical no-jargon approach focused on revenue rather than lengthy strategy documents.
  • AI agent support for lead qualification, follow-ups, content support, and workflow execution.
  • Flexible pricing across any budget.
  • Data-driven approach that consistently delivers measurable ROI, as shown by a 91% reduction in cost-per-applicant for Ron Finemore Transport.
  • Strong client communication and partnership style, with multiple reviews noting the team feels like an extension of the client's own business.
  • Proven ability to handle complex integrations (Salesforce, HubSpot, Axcelerate) and deliver projects ahead of schedule.
  • Flexible and collaborative, offering options that fit both budget and ambition while maintaining high quality.
Cons -
  • Primarily focused on the Australian market, which may limit suitability for global campaigns outside Australia and the Pacific.
  • Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country engagements.
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