Compare Acumen Fieldwork vs Kantar

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Acumen Fieldwork

Data & Analytics Website

Acumen Fieldwork is a market research fieldwork agency founded in 2005 and based in Manchester, United Kingdom. It specializes in qualitative, quantitative, medical, B2B, and social research and holds ISO 20252 accreditation.

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Kantar

Data & Analytics Website

Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.

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Feature Comparison

Attribute	Acumen Fieldwork	Kantar
Category	Data & Analytics	Data & Analytics
Rating	Winner +0.2 higher
Location	Manchester, United Kingdom	London, United Kingdom
Services	Market Research	Market Research
Industries	B2B Healthcare Market Research	Automotive Beauty Fashion Retail Consumer Goods Finance Health Care
Pros	ISO 20252 accreditation with MRS, AQR, BHBIA, and Esomar partnerships Google rating of 4.4 from 7 reviews, with reviewers describing staff as very friendly	Global research coverage across more than 90 markets Combines attitudinal and behavioral data with research expertise and technology platforms Listed as a partner to 96 of the world's 100 biggest advertisers
Cons	-	Google reviewers reported concerns about customer service, software changes, and unanswered communications
Website	Visit Site	Visit Site

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