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Compare 2Marketing vs Rivet

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
2Marketing Agency logo

2Marketing

B2B Lead Generation Website

2Marketing is a Toronto-based digital marketing agency specializing in inbound marketing, SEO, PPC, and web development. They help businesses stand out online with closed-loop strategies that attract, convert, and retain customers. With a focus on measurable results, they serve clients across B2B, ecommerce, healthcare, and construction.

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Rivet Agency logo

Rivet

B2B Lead Generation Website

Rivet is a fractional sales leadership and consulting firm that helps early-stage innovation companies build scalable revenue systems and go-to-market strategies.

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Feature Comparison

Attribute 2Marketing Rivet
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +4.5 higher
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Location Toronto, Ontario, Canada St. John's, Newfoundland and Labrador, Canada
Features
  • Strong alignment with the realities of founder-led sales and resource-constrained teams.
  • Combines strategy design with hands-on support around CRM, pipeline structuring, and playbook creation.
  • Evidence of impact across multiple innovation sectors, including MedTech and industrial tech, via published client testimonials.
  • Ability to act as a fractional VP of Sales, giving startups leadership-level guidance without a full-time hire.
  • Strong alignment with the realities of founder-led sales and resource-constrained teams.
  • Combines strategy design with hands-on support around CRM, pipeline structuring, and playbook creation.
  • Evidence of impact across multiple innovation sectors, including MedTech and industrial tech, via published client testimonials.
  • Ability to act as a fractional VP of Sales, giving startups leadership-level guidance without a full-time hire.
Services
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Social Media Marketing
  • Community Management
  • Content Creation
  • Social Media Monitoring
  • Web Development
  • UX Design
  • Web Design
  • Website Maintenance
  • Accelerated Sales Growth
  • Founder Advisory
  • Sales Team Coaching
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Social Media Marketing
  • Community Management
  • Content Creation
  • Social Media Monitoring
  • Web Development
  • UX Design
  • Web Design
  • Website Maintenance
  • Accelerated Sales Growth
  • Founder Advisory
  • Sales Team Coaching
Industries
B2B Services Construction Ecommerce Health & Wellness Healthcare & Hospital
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Pros
  • Proven track record with 29 reviews and 4.8 rating, including detailed success stories with measurable results (e.g., 170% increase in leads, 35% reduction in cost per lead).
  • Full-service capability covering SEO, PPC, social media, content marketing, web design, and branding, allowing integrated campaigns.
  • Strong local SEO expertise with case studies showing improved local rankings for multi-location businesses.
  • Transparent communication and custom strategy development, as highlighted in client reviews.
  • Deep expertise in B2B tech and complex sales cycles, including MedTech and enterprise environments.
  • Highly tailored, hands-on engagements that combine strategy with practical execution support.
  • Sales Blueprint Builder provides a clear, structured framework from ICP to GTM plan rather than ad-hoc advice.
  • Strong track record helping founders refine ICPs, improve sales playbooks, and expand into new markets, as reflected in client testimonials.
  • Boutique model enables close, long-term relationships and continuity with a senior operator rather than junior consulting teams.
Cons
  • Minimum project budget of $2,500 may be high for very small businesses or startups.
  • Geographic focus primarily on Canada, which may limit suitability for international clients outside North America.
  • No self-serve SaaS product or standardized package; all work is delivered via bespoke consulting engagements.
  • Limited public information on pricing or engagement models, making upfront budgeting harder for some startups.
  • Boutique capacity may limit how many clients can be served at once compared with larger consulting or marketplace providers.
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