Mystrika
Claritas helps companies find customers using data-driven targeting, segmentation, and campaign execution. The agency combines proprietary data assets, including the Claritas Identity Graph, with partnerships with Google, Facebook, and LiveRamp. It serves both B2B and B2C clients with a team of over 100.
Claritas is a data-driven marketing agency that helps companies find customers through precise targeting, segmentation, and campaign execution. The agency positions itself as a partner that transforms how marketers identify and reach their audiences, using a combination of proprietary data, original research, and advanced technology.
The agency's core strength lies in its data assets, including the Claritas Identity Graph, which allows clients to turn anonymous website and store visitors into knowable customers and fill gaps in CRM data. Claritas also offers custom consumer profiles across major industries, best-in-class segmentation, and insights powered by one of the industry's largest identity graphs. Partnerships with Google, Facebook, and LiveRamp further extend its reach and activation capabilities.
Claritas provides a full suite of services centered on email marketing, but also includes DMP activation, run management, and multi-channel campaign execution. The agency's methodology covers the entire customer acquisition cycle: identifying the right targets, delivering messages across online and offline channels, and optimizing campaigns through near real-time measurement and attribution.
With a team of over 100 employees, Claritas is headquartered in Cincinnati, Ohio, and serves both B2B and B2C clients. The agency also lists audience specialties including Baby Boomers, Gen X, Millennials, Gen Z, parents, women, and multicultural segments such as Hispanic/Latin, Asian, and Native American.
As of the latest data, Claritas has no client reviews on Agency Spotter, so there is no public sentiment to report. The agency has not yet featured any reviews or project case studies on the platform.
Claritas is best suited for companies that need a data-heavy approach to customer acquisition and are looking for a partner with deep analytics, identity resolution, and multi-channel campaign management capabilities. Its proprietary data and platform partnerships make it a strong choice for marketers who want to move beyond basic targeting.
Services
- Email Marketing
Team Size
Pros
- Proprietary data and identity graph for precise targeting
- Partnerships with major platforms like Google, Facebook, LiveRamp
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