Chasm

Chasm is a product marketing strategy consultancy founded in 2020, dedicated to helping B2B tech startups launch products successfully. The agency operates from Dubai, United Arab Emirates, and works with a team of experienced product marketers. Chasm believes that great products should reach their full potential through strategic market positioning and customer research.

The agency employs fewer than 49 professionals and charges an average hourly rate of $200, with a minimum project budget between $10,000 and $25,000. Chasm's team includes specialists in product marketing, research and development, and brand strategy, led by founder and CEO Edwin Kooistra. The company has worked with clients such as Keross, Briq, Acacus, and Levarne.

Chasm's services focus on market research and branding. Under market research, the agency offers data analysis, interviews, market analysis, and surveys. Branding expertise includes brand strategy and product marketing. The agency's strategic team specializes in creating buyer personas, ideal customer profiles, product positioning, market segmentation, messaging, demand generation, go-to-market strategies, and sales enablement.

The agency primarily serves B2B technology startups and mid-sized industrial distributors. Client feedback indicates that Chasm is best suited for companies with at least five employees, as they have minimums that exclude very small teams. One client noted that Chasm was a perfect fit for a 15-person industrial distributor, while another praised the strategic competitive edge gained from working with the team.

Chasm has received positive reviews on DesignRush, with multiple 5.0 ratings. Clients highlight the agency's leadership in product marketing, strategic guidance, and ability to deliver timely, high-quality work. Reviewers mention that Chasm provides the right direction for positioning and messaging, and that the team is responsive and effective.

The agency's portfolio showcases product marketing projects for Keross and Briq, as well as market research for Acacus. These examples demonstrate Chasm's capability to handle both strategic marketing and research-driven insights for technology companies. The agency also maintains a LinkedIn presence and publishes thought leadership content.