Cascade Insights

Cascade Insights is a B2B market research and marketing agency founded in 2006 and headquartered in Portland, Oregon. The agency specializes in helping technology companies seize opportunities through custom research and strategic marketing. With a team of under 49 employees, Cascade Insights serves clients ranging from enterprise tech stalwarts to emerging companies in sectors such as FinTech, MarTech, and Health Tech.

The agency offers a comprehensive suite of B2B market research services, including competitive landscape analysis, product and service launch research, market opportunity research, channel and market research, customer journey mapping, market segmentation, key buying criteria research, win/loss analysis, brand studies, go-to-market research, buyer persona research, and B2B usability testing. On the marketing side, Cascade Insights provides podcast production, content strategy, persona development, messaging upgrades, and content creation. The agency also hosts the B2B Revealed podcast, which covers pressing issues in B2B marketing, sales, and product development.

Cascade Insights lists Automotive as a served industry, and its client roster includes major technology companies such as Amazon Web Services, Microsoft, Red Hat, SAP, Cisco, ServiceNow, Salesforce, Juniper Networks, Gogo, and Health Catalyst. This client base reflects the agency's focus on B2B technology sectors.

Based on a Google review, a client reported that Cascade Insights promptly fulfilled a promised Amazon gift card the same day after completing a market research form, indicating responsiveness and reliability. The agency maintains a 5.0 Google rating from two reviews.

The agency's portfolio includes work with prominent tech brands, though specific project results are not detailed on the DesignRush profile. Cascade Insights' long tenure since 2006 and its podcast presence demonstrate established expertise in the B2B technology space.