Caboodle is a UK-based UX and design studio founded in 2017 and led by two user experience consultants with 20 years of combined experience. The agency focuses on UI/UX design, WordPress website design, branding, and product design for small and medium businesses.
Caboodle is a design and UX consultancy based in Winchester, United Kingdom, founded in 2017. The studio is led by two user experience consultants with 20 years of combined experience and deliberately takes on a small number of projects at a time to maintain focus and quality.
The agency operates with a team of fewer than 49 employees, a minimum project budget of $10,000 to $25,000, and an average hourly rate of $200. Its working principles center on designing with empathy, keeping solutions simple and clear, maintaining open and honest collaboration, and grounding every project in data and research rather than assumptions.
Caboodle offers services in UI/UX design, WordPress website design, creative services, web design, branding, product design, and business consulting. The agency serves clients across consumer goods, corporate services, retail, and software and IT services, working primarily with small and medium businesses.
The studio's client roster includes GSK, Ipsos, Nidecker, GfK, Endemol, RSPCA, NHS, Bainbridge Intl, JLL, and GAME, spanning corporate, retail, healthcare, and research sectors.
Caboodle holds a Google rating of 3.0 based on two reviews. One reviewer from July 2021 reported receiving a wrong order and not receiving a refund for a March 2021 purchase, which stands as the only visible review on the profile.
Services
- UI/UX Design
- WordPress Website Design
- Creative Services
- Web Design
- Branding
- Product Design
- Business Consulting
Industries Served
Team Size
Pros
- Led by two UX consultants with 20 years of combined experience
- Evidence-driven approach using data and research over assumptions
Cons
- One Google reviewer reported receiving a wrong order and not receiving a refund for a March 2021 order
Client Review Analysis
Google rating of 3.0 from two reviews; one 1.0-star review from July 2021 reports an order fulfillment and refund problem.