Mystrika
Research and strategy firm applying social and behavioral sciences to solve business challenges, providing insight-driven strategic direction for brand development, innovation, customer experience, and behavior design.
Brandtrust is a research and strategy firm that uses applied social and behavioral sciences to solve complex business challenges. The company describes itself with the promise to "change the way you think," and its methodologies are designed to unlock the nonconscious needs and desires of customers. This insight-driven approach supports brand development, innovation, customer experience, and behavior design.
Founded in 1997, Brandtrust is headquartered at 444 N Michigan Avenue in Chicago, Illinois, with an additional office in Rockford, Illinois. The firm employs fewer than 49 people, and both its minimum budget and average hourly rate are disclosed only upon inquiry. The agency maintains an active presence on Facebook, Twitter, and LinkedIn.
Brandtrust's service offerings span digital marketing, branding, UI/UX design, and market research. Within digital marketing, the firm lists integrated marketing as a core area of expertise. Its research methodologies aim to translate behavioral science findings into actionable strategic direction for clients across multiple disciplines.
The agency's client roster includes The Hartford, Jack Daniel's, Steinway & Sons, Cadillac, Intel, Foster Grant, KitchenAid, Genentech, BCBS, and Stryker. These engagements span insurance, spirits, musical instruments, automotive, technology, eyewear, appliances, biotech, and medical devices, indicating broad industry applicability for its research and strategy work.
On Google, Brandtrust holds a 4.3 out of 5 rating based on three reviews. One reviewer, Elizabeth C, described the offices as pretty and the meeting room as sparse but nice, while noting the open floor plan was not conducive to working. Another reviewer, Judd Nudelmaan, reported good service.
Services
- Branding
- UI/UX Design
- Market Research
- Digital Marketing
Industries Served
Team Size
Pros
- Client roster spans major brands including Intel, Cadillac, Jack Daniel's, KitchenAid, Genentech, and Stryker
- Founded in 1997 with over two decades of research and strategy experience
- Behavioral science methodology designed to unlock nonconscious customer needs
Cons
- Google reviewers note the open floor plan is not conducive to working
Client Review Analysis
Google reviewers describe the offices as nice but the open floor plan not conducive to working, and report good service; overall rating is 4.3 out of 5 from three reviews.