Mystrika
BrandAction Agency specializes in BrandDemand Marketing, a holistic approach that aligns marketing, sales, and customer service to balance brand and demand efforts. The agency serves medium businesses and enterprise clients across industries like food and beverage, construction, manufacturing, and more. Founded in 2019, the agency is headquartered in Chicago, Illinois.
BrandAction Agency is a Chicago-based B2B marketing firm founded in 2019 that specializes in BrandDemand Marketing. The agency's core philosophy is that modern buyers are more informed and self-directed, with 95% being out of market at any given time. To address this, BrandAction uses a holistic planning and activation approach that aligns marketing, sales, and customer service disciplines to deliver balanced brand and demand strategies.
The agency operates with a team of under 49 employees and charges an average hourly rate of $225. Minimum budgets are available upon inquiry. The leadership team includes partners with deep experience in brand strategy, demand generation, creative direction, and growth, including Gayle Novak (Chief Brand Strategist), Rich Dettmer (Chief Demand Strategist), Ron Klingensmith (Chief Creative Strategist), and Matt Finizio (Creative Director).
BrandAction offers a comprehensive range of services including digital strategy, digital marketing, content marketing, branding, email marketing, advertising, web development, creative services, and media buying. Their areas of expertise span B2B branding, brand positioning, brand messaging, naming, B2B lead generation, digital advertising, growth marketing, marketing consulting, B2B SEO, B2B PPC, Google Ads, LinkedIn social media marketing, video production, and web design.
The agency serves medium businesses and enterprise/corporate clients across several industries: food and beverage, construction, manufacturing, transportation and logistics, agriculture, and insurance. Notable clients include Alera Group, BNSF Logistics, Builders FirstSource, Essendant, FMC, Ingredion, MC Machinery, and Toro.
BrandAction's portfolio includes several large-scale B2B branding projects with budgets exceeding $1 million. Examples include refreshing the brand of one of the fastest-growing brokers in the U.S. (15-month engagement, 2023), reimagining the brand for a leading distributor (10-month engagement, 2019), and creating brand clarity for a produce category client (12-month engagement, 2018). The agency has also received industry awards for its work.
No Google reviews are available for BrandAction Agency on the DesignRush profile. The agency's strengths are evidenced by its experienced team, high-value portfolio projects, and a methodology that directly addresses the complexity of modern B2B purchase decisions.
Services
- Digital Strategy
- Digital Marketing
- Content Marketing
- Branding
- Digital Services
- Email Marketing
- Advertising
- Web Development
- Creative Services
- Media Buying
Industries Served
Team Size
Pros
- Holistic BrandDemand Marketing approach that integrates brand and demand strategies.
- Experienced leadership team with partners holding deep B2B branding and demand generation expertise.