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Brainlabs is a media agency that uses a revenue planning methodology to connect marketing channels to client bottom lines. Founded in 2012 by Daniel Gilbert, the agency employs over 1,000 people across five continents. It is recognized as one of the fastest-growing agencies by Adweek and ranked
Brainlabs is a global media agency founded in 2012 by Daniel Gilbert, a former Google employee who believed marketing should be scientific rather than subjective. The agency's core methodology, called revenue planning, connects every marketing channel directly to client bottom lines. With over 1,000 employees across five continents, Brainlabs operates as one of the largest independent media agencies worldwide, ranked #2 globally by Comvergence and recognized by Adweek as one of the fastest-growing agencies multiple years in a row.
The agency's team includes engineers, scientists, and marketers all trained in a single methodology: Test and Earn. Brainlabs has logged over 2,500 experiments and built 32 proprietary media tools that function as mega skills. These tools are powered by proprietary AI agents designed to help brands grow revenue through data-driven decision-making. The agency's leadership includes a Global CEO, Global CMO, Global COO, and other senior executives with extensive experience at companies like MediaCom and Essence Mediacom.
Brainlabs offers a comprehensive range of digital marketing services including SEO, content marketing, digital marketing, PPC, conversion rate optimization, social media marketing, advertising, affiliate marketing, digital strategy, and eCommerce. Areas of expertise span programmatic advertising, AI digital services, B2B lead generation, media planning, Google Ads, B2B SEO, and social media marketing across platforms such as Facebook, LinkedIn, TikTok, Reddit, Snapchat, and Instagram. The agency also provides influencer marketing and education digital marketing.
The agency serves a diverse set of industries including beauty, consumer goods, corporate services, education, fintech, finance, higher education, media & communications, eCommerce, and health care. Client types range from medium businesses to enterprise/corporate organizations. Notable clients include Mars, Walmart, Microsoft, Hilton, Lego, Adidas, eBay, Capital One, UNICEF USA, and PepsiCo. Brainlabs has also been featured in Forbes, Business Insider, MediaPost, and Digiday for its industry insights and growth.
Google reviews present a mixed picture. One client gave a 5-star review, praising Meghan and the Brainlabs team for helping organize strategy, create content, and improve technical SEO to hit important KPIs and grow revenue. However, two other reviews (appearing to be from the same individual) allege that the agency used black hat SEO techniques that resulted in a Google penalty, causing loss of visibility and traffic. The overall Google rating stands at 3.0 based on two reviews.
Brainlabs' portfolio includes work for major global brands across multiple sectors. The agency has demonstrated results in revenue growth through its proprietary agents and experimental approach. With a presence in North America, Europe, Asia, and other regions, Brainlabs continues to expand its capabilities in AI-driven marketing and media planning. The agency's headquarters is located at 140 E 45th Street in New York City, with additional offices across five continents.
Services
- SEO
- Content Marketing
- Digital Marketing
- PPC
- CRO
- Social Media Marketing
- Advertising
- Affiliate Marketing
- Digital Strategy
- eCommerce
Industries Served
Team Size
Pros
- Ranked
- Recognized by Adweek as one of the fastest-growing agencies multiple years in a row
- Uses proprietary AI agents built on 32 media tools and over 2,500 logged experiments
- Employs 1,000+ staff across five continents with a scientific Test and Earn methodology
Cons
- Two Google reviews allege black hat SEO techniques resulted in a Google penalty
Client Review Analysis
Mixed Google reviews: two 1-star reviews citing black hat SEO and a 5-star review praising the team for improving strategy, content, and technical SEO to grow revenue.