Digital marketing and business consulting firm helping consumer and B2B brands optimize their customer acquisition funnel and MarTech investments. Focuses on measurable accountability across SEO, SEM, content, marketing automation, and loyalty programs.
Bottom Line Strategy Group is a digital marketing and business consulting firm headquartered in Portland, Oregon. Founded in 2018, the agency helps consumer and B2B brands optimize their digital marketing and MarTech investments with a focus on measurable accountability. The team evaluates and implements technology platforms that support customer acquisition and loyalty programs.
The agency covers the full customer acquisition funnel, starting with top-of-funnel activities such as content strategy, SEO, SEM, social media advertising, and outbound SMS and email campaigns. It then moves prospects through nurture campaigns and extends customer lifetime value with loyalty and engagement programs.
Bottom Line Strategy Group maintains expertise across a wide range of technologies, including marketing automation platforms like Salesforce, Pardot, Marketo, SharpSpring, HubSpot, and ConstantContact. The team also works with SEO tools such as Ahrefs, RankTracker, LinkAssistant, and Google Search Console, plus web platforms including WordPress, Webflow, WIX, and Amazon Web Services, and analytics tools like Snowflake, Google Data Studio, and Google Analytics.
The agency serves both consumer and B2B brands across education, ecommerce, media, financial services, nonprofit, and technology. Its client list includes CT3 Education, SimplicityDX, Velomacchi, the Bill & Melinda Gates Foundation, Cowen, Nexstar, BestReviews, and Good Eggs. The agency holds an AMA PDX award and is led by President William Flaiz, who integrates CRM, marketing automation, analytics, media, and technology to drive data-driven decisions.
Services
- SEO
- SEM
- Content strategy
- Social media advertising
- Outbound SMS & email campaigns
- Nurture campaigns
- Loyalty and engagement programs
- Marketing automation
- MarTech consulting
- Analytics and reporting
Industries Served
Team Size
Pros
- Focuses on measurable accountability and practices tied to client goals
- Covers the full acquisition funnel from top-of-funnel activities through loyalty programs
- Expertise across Salesforce, Pardot, Marketo, SharpSpring, HubSpot, and analytics platforms
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