Bootstrap Creative

Bootstrap Creative is a solo digital consultancy founded in 2016 by Jacob Lett. The firm operates as a performance-driven digital consultancy exclusively for B2B manufacturers, industrial service providers, and B2B tech or engineering firms. Its stated mission is to replace "random acts of marketing" with predictable lead generation systems that connect technical SEO, high-performance web design, and targeted advertising directly to revenue.

The agency is headquartered at 39366 Cadborough Drive, Clinton Township, Michigan 48038, United States, and serves privately held companies across the US with a primary focus on the Michigan area. Bootstrap Creative has fewer than 49 employees, lists a minimum project budget of $1,000 to $10,000, and an average hourly rate of $150. Typical clients are medium businesses with 50 to 200 employees and $5M to $25M in annual revenue.

Core services include digital strategy, web development, SEO, PPC, digital marketing, web design, CRO, content marketing, and CRM consulting. The agency builds lead generation systems using HubSpot CMS and Google Ads to drive qualified Requests for Quotes (RFQs) and Sales-Qualified Leads (SQLs). Jacob Lett is a HubSpot Certified expert offering fractional developer support, technical oversight for SEO-preserving platform migrations, code-free custom HubSpot modules, the Industrial Pro HubSpot Theme for industrial web design, and managed Google Ads and Bing campaigns.

The firm's SEO expertise covers B2B SEO, construction SEO, technical SEO, on-page optimization, generative engine optimization, and SEO consulting. Web design capabilities include AI web design, landing page design, mobile-first and responsive design, and website redesigns. CMS experience spans WordPress, with CRM expertise in HubSpot. Industries served include manufacturing, construction, automotive, agriculture, transportation and logistics, software and IT services, and energy and mining.

Bootstrap Creative maintains a 5.0 Google rating across 3 reviews. Client feedback highlights the usefulness of its resources and the responsiveness of after-sales support, with one reviewer noting quick and helpful assistance customizing a purchased theme.

The agency's client roster includes ENCON Evaporators, Eagle Woodworking, and Equipment Blades Wear Parts. The key differentiator is direct access to Jacob Lett, who has over 8 years of HubSpot experience, without junior account managers, and a working knowledge of B2B terminology such as "RFQ," "Supply Chain," and "Distributor."