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Black Propeller is a PPC advertising agency founded in 2012, managing over $100,000,000 in annual ad spend across paid search and paid social channels. The agency offers services including Facebook Ads, Google Ads, Amazon Ads, and eCommerce PPC. It serves small to enterprise businesses in industries like automotive, dental, and eCommerce.
Black Propeller is a PPC and digital marketing agency founded in 2012, headquartered in Bel Air, Maryland, with additional offices in Miami, New York, Jersey City, Dallas, Pittsburgh, Los Angeles, and Chicago. The agency manages over $100,000,000 in annual ad spend across paid search and paid social channels, serving a diverse clientele that includes small businesses, medium businesses, and enterprise/corporate organizations.
The agency offers a comprehensive suite of services including PPC, digital marketing, social media marketing, SEO, advertising, and eCommerce. Areas of expertise cover advertising (B2B, B2C, DTC), digital marketing (Amazon, lead generation, marketing strategy, SEM), media buying, PPC (Google Ads, Bing, Amazon, YouTube), SEO (technical, on-page, local, link building, consulting), and social media (Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, Twitter).
Black Propeller primarily serves the automotive, dental, and eCommerce industries, with notable clients including Fast Pace Health, Next Day Floors, Optex, and Valet Living. The agency also works with clients in education, legal services, and financial services, as reflected in its portfolio and client reviews.
Client reviews on Google highlight the agency's responsiveness, transparency, and ability to deliver strong results. Clients have reported a 40% reduction in cost-per-acquisition, a 500% sales increase with 1200% ROAS for an eCommerce retailer, a 140% ROAS increase for a microscope retailer within 90 days, and a 10x increase in leads for a mortgage lender in the first month.
The agency's team includes founder and CEO John Thornton, account directors Annie Yeager and Brendan McKernan, and other paid media specialists. The team is described as creative, passionate, and customer-focused, with strong problem-solving capabilities and a personalized approach that fosters long-term partnerships.
Black Propeller's portfolio showcases digital marketing campaigns that have driven significant growth for clients across various sectors. The agency's results-oriented approach and expertise in PPC, SEO, and social media make it a strong choice for businesses looking to scale their online presence.
Services
- PPC
- Digital Marketing
- Social Media Marketing
- SEO
- Advertising
- eCommerce
Industries Served
Team Size
Pros
- Responsive and customer-focused service
- Creative and passionate team
- Strong problem-solving capabilities for isolated issues
- Comprehensive digital marketing services
- Transformative impact on client outreach
- Personalized approach promoting vendor-partner relationship
Client Review Analysis
Clients praise the agency's expertise, responsiveness, and results, with many noting significant improvements in ROAS and lead generation.