BKM Marketing

BKM Marketing is a direct marketing agency founded in 2002 and headquartered in Hingham, Massachusetts. The agency focuses on action-driven direct marketing solutions that help businesses achieve their goals efficiently. With a team of under 49 employees, BKM Marketing combines strategy, award-winning creative, and execution to deliver comprehensive direct marketing programs.

The agency's commercial model is built around a minimal project budget of $1,000 to $10,000 and an average hourly rate of $50. BKM Marketing assembles high-caliber project teams consisting of award-winning creatives, data analysts, and digital/print production experts. The agency emphasizes a one-stop approach from concept to delivery, saving clients time while maintaining quality standards.

BKM Marketing's core services include direct marketing, direct mail, direct response, and email marketing. The agency's areas of expertise are concentrated in direct marketing, with a focus on smart strategy development, data analysis, and market trend identification. The team creates tailored marketing strategies that drive business forward for each client.

The agency primarily serves banks and results-driven marketers across multiple industries. Notable clients include American State Bank, Hiscox, Staples, Rockland Trust, Patriot Lawn, and Old Sod Travel. BKM Marketing has executed campaigns for banking, financial services, insurance, retail, lawn care, and travel sectors, including B2B customer segmentation and acquisition projects.

A client review from a Lawn Doctor owner praised BKM Marketing for being responsive, easy to reach, and efficient. The reviewer highlighted the agency's ability to execute exactly what is wanted while providing honest feedback and recommendations. The client described the team as knowledgeable, organized, and diligent throughout the planning and analytics process.

The agency's portfolio includes projects such as a CCA website, multi-channel multi-touch campaigns for Patriot Lawn, B2B customer segmentation, B2B customer acquisition for Rockland Trust, and awareness/lead generation for Old Sod Travel. Key team members include Sam Ricco (Managing Director, Program Implementation), Bruce McMeekin (CEO and Founder), Rick Hall (Managing Director, Banking and Financial Services), and Megan Allinson (Integrated Marketing Director).