Bixa

Bixa is a market research and UI/UX design agency founded in 2016 and headquartered in Alexandria, Virginia. The agency focuses on providing customer research and audience insights to help businesses make informed decisions. Bixa's team of under 49 employees works with a minimum project budget of $25,000 to $50,000 and an average hourly rate of $200.

The agency's core expertise lies in qualitative research methods. Bixa offers fast and agile research studies, in-depth research on Generation Z, mobile diary studies, immersive in-home ethnography, and usability testing. These services are designed to uncover what truly matters to target audiences and support crucial business decisions.

Bixa leverages audience insights to develop key deliverables such as journey maps, personas, targeted marketing strategies, roadmap planning, product recommendations, and prioritization guidance. The agency also provides digital marketing services with a focus on lead generation. Its service categories include market research, UI/UX design, and digital marketing.

The agency serves a diverse range of industries including healthcare, consumer goods, corporate services, finance, hospitality, software and IT services, and wellness and fitness. Bixa works with small businesses, medium businesses, and enterprise or corporate clients. Notable clients include Deloitte, Google, PBS, Utah State Board of Education, and Center for Medicaid Services.

The CEO, Sarah Weise, is a keynote speaker and author of InstaBrain: The New Rules for Marketing to Generation Z, which underscores the agency's specialization in Gen Z research. Bixa maintains a presence on Twitter, LinkedIn, and Instagram. No Google reviews are available for the agency at this time.