Beyond Design

Beyond Design is a strategic industrial design consultancy headquartered in Chicago, Illinois, founded in 1994. The firm specializes in New Product Development (NPD) and offers a comprehensive range of services including design research and strategy, industrial design, user experience with graphic user interface (GUI), and engineering for manufacturing. The agency emphasizes collaboration and a holistic approach to ensure designs enhance user experience while meeting client business objectives.

The company operates with a team of under 49 employees and maintains a minimum project budget of $25,000 to $50,000 with an average hourly rate of $200. Beyond Design serves a variety of industries including retail, health care, and manufacturing, and works with startups, small businesses, and medium businesses. The agency's expertise covers market analysis, engineering design, and industrial design.

Beyond Design's service offerings include product design, branding, UI/UX design, market research, web design, and general design services. The firm's portfolio showcases industrial and engineering design projects such as the WP-600 Oral Hygiene Orator for Water Pik, the EQ Series water and electronics product, the US Foods Simpull Touch Cutlery Dispenser, the Heathrow Scientific Adapt-A-Rack, and a line of Hamilton Beach breakfast products.

Client types range from startups to medium-sized businesses, with notable clients including Zebra Printers, Instant Brands, Johnson Controls, and Cedar Electronics. The agency's approach to new product development integrates design research, industrial design, user experience, and engineering for manufacturing, all tailored to global market needs.

Google reviews give Beyond Design a 5.0 rating based on 14 reviews. Clients describe the team as educated, dedicated, and capable of designing award-winning products. Reviewers highlight 30 years of superb customer service, thoughtful design and development, quick turnaround, and faultless service. One client noted the team's ability to bring new products to the comparative market.

The agency's portfolio demonstrates expertise in both industrial and engineering design, with projects ranging from oral hygiene devices to cutlery dispensers and laboratory equipment. Beyond Design's long-standing presence since 1994 and its focus on collaborative, holistic design make it a reliable partner for companies seeking to develop innovative physical products.