Mystrika
Better partners with founders and enterprises to take products from 0 to 1 and from build to market, combining deep engineering with a strong understanding of distribution. It operates two practices: Better Software for web, mobile, and AI-native systems, and Better Marketing for data-driven product traction.
Better partners with founders and enterprises to take products from 0 to 1 and from build to market, combining deep engineering with a strong understanding of distribution. The agency helps teams not just ship software, but ship products that can be sold, adopted, and scaled. It was founded in 2017 and is headquartered remotely in Jaipur, India.
The agency operates two focused practices. Better Software is a software development agency building robust web, mobile, and AI-native systems with strong engineering foundations, while Better Marketing is a data-driven marketing agency helping early and growth-stage products find traction through strategy, creativity, and execution. Better has under 49 employees and works with a minimum budget of $10,000 to $25,000 at an average hourly rate of $25.
Better's service offering spans software development, mobile app development, staff augmentation, AI development, product design, web development, SEO, and IT services. Its expertise covers machine learning, voice recognition AI, Next.js, Node.js, Python Django, React, Java, Python, Flutter, React Native, WordPress, Shopify, Zoho Creator, and Amazon and Azure platforms, along with UI/UX research, dashboard design, and usability testing.
The agency serves startups, small businesses, medium businesses, and enterprise or corporate clients across AI, finance, fintech, wellness and fitness, dental, health care, food and beverage, gaming, insurance, and eCommerce industries. Its SEO expertise includes insurance SEO, technical SEO, on-page optimization, and YouTube SEO, and its staff augmentation covers project-based, skill-based, and time-based models.
Better's portfolio includes a solar quotation and CRM system and an application for a dental support organization, both in the $500K-$1M range, staff augmentation for a home mortgaging platform at $500K-$1M, a caregiver marketplace application at $20K-$100K, staffing for a sales AI agent application at $100K-$250K, and a debt management mobile application at $250K-$500K, all delivered in 2024.
CEO Jai Jalan leads the agency, specializing in building software products from 0 with strong engineering foundations. He has built 20+ products with $100Mn+ ARR and unicorns, and is an ex-Microsoft employee and IIT alum. Better's client base spans the healthcare, finance, and energy industries.
Services
- Software Development
- Mobile App Development
- Staff Augmentation
- AI Development
- Product Design
- Web Development
- SEO
- IT Services
Industries Served
Team Size
Pros
- Operates two focused practices covering both software build and marketing traction
- CEO Jai Jalan has built 20+ products with $100Mn+ ARR and unicorn experience, ex-Microsoft and IIT alum
- Portfolio shows large engagements, including projects in the $500K-$1M range