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Base Design Branding & Design agency logo

Base Design

Branding & Design New York City, New York, United States
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Founded in the early 90s, the company has evolved continuously over the years and is now steered by partners across all four studios. Clients include Apple, The New York Times, MoMA, Bob Dylan Center, NY Mets, JFK Terminal 4, and Union Square Hospitality Group. Base Group is B Corp certified.

Base Design is a branding and digital design agency founded in 1993, with studios in New York City, Brussels, Geneva, and Richmond. The agency is steered by partners across all four locations and is B Corp certified, reflecting its commitment to an inclusive and regenerative economic system. Base Design employs between 50 and 99 people and requires clients to inquire for pricing details.

The agency offers a comprehensive range of services including branding, graphic design, web design, web development, UI/UX design, product design, package design, digital strategy, logo design, and digital marketing. Areas of expertise include brand strategy, naming, visual communication, responsive web design, user research, and eCommerce consulting. Base Design uses technologies such as WordPress, Next.js, React.JS, Ruby on Rails, Java, and JavaScript.

Base Design serves a diverse set of industries including entertainment, food and beverage, recreation and travel, arts, fashion, beauty, hospitality, software and IT services, media and communications, and corporate services. The agency works with startups, small businesses, medium businesses, and enterprise/corporate clients. Notable clients include Apple, The New York Times, MoMA, Bob Dylan Center, NY Mets, JFK Terminal 4, and Union Square Hospitality Group.

Client feedback on Google is positive, with a 5.0 rating from five reviews. One review describes the agency as a "very good place." The agency has also received numerous awards, including PRINT Magazine's Agency of the Year 2023, Lovie Awards, D&AD, and AIGA 365 Year in Design. Press mentions include an interview with Base's creative director on DesignRush about building strong brands.

Base Design's portfolio includes work for The New York Times Food Festival, Fondation Louis Vuitton, Caudalie, Milk Studios, Rock & Roll Hall of Fame, Amazon, Apple, MoMA, and others. The agency's approach emphasizes singular ideas and strong brands, with a focus on brand design, messaging, and strategy.

Services

  • Branding
  • Graphic Design
  • Web Design
  • Web Development
  • UI/UX Design
  • Product Design
  • Package Design
  • Digital Strategy
  • Logo Design
  • Digital Marketing

Industries Served

Entertainment Food and Beverage Recreation & Travel Arts Fashion Beauty Hospitality Software & IT Services Media & Communications Corporate Services

Team Size

50 - 99

Pros

  • B Corp certified
  • Works with high-profile clients like Apple and MoMA
  • Multiple studio locations in NYC, Brussels, Geneva, and Richmond

Client Review Analysis

Positive Google reviews with a 5.0 rating from 5 reviews.

Frequently Asked Questions

Base Design offers branding, graphic design, web design, web development, UI/UX design, product design, package design, digital strategy, logo design, and digital marketing.
Base Design has studios in New York City, Brussels, Geneva, and Richmond.
Base Design has between 50 and 99 employees.
Base Design serves entertainment, food and beverage, recreation and travel, arts, fashion, beauty, hospitality, software and IT services, media and communications, and corporate services.
Base Design is B Corp certified, indicating a commitment to social and environmental performance.
Base Design requires clients to inquire for both minimum budget and hourly rate.
Base Design has worked with Apple, The New York Times, MoMA, Bob Dylan Center, NY Mets, JFK Terminal 4, and Union Square Hospitality Group.
Base Design has received awards including PRINT Magazine's Agency of the Year 2023, Lovie Awards, D&AD, and AIGA 365 Year in Design.
Base Design has a 5.0 Google rating based on 5 reviews, with one review describing it as a very good place.
Base Design focuses on creating singular ideas and strong brands, with expertise in brand strategy, naming, and visual communication.
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