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Barrington Media Group (BMG) is a full-service performance marketing company founded in 2003 and headquartered in Shelton, Connecticut. The agency specializes in media buying, connected television, digital audio, podcast, and programmatic advertising, along with paid search, paid social, direct mail, and conversion rate optimization.
Barrington Media Group (BMG) is a full-service performance marketing company founded in 2003 and headquartered at 4 Armstrong Road, 3rd Floor, Shelton, Connecticut. The agency employs 100 to 249 people and positions itself with the tagline "Fostering Growth Through Targeted Marketing." Its DesignRush profile is listed under media buying agencies and is currently unclaimed.
BMG's services span media buying for connected television (CTV), digital audio, podcasts, and programmatic advertising, plus paid search, paid social, direct mail, and conversion rate optimization (CRO). Campaign work includes full-service creative solutions, strategic testing, and continuous optimization, supported by marketing intelligence and collaboration across departments. The profile does not publish a minimum budget or hourly rate, noting both as "Inquire."
Named clients include Lennar, Elysium, Upside, and Edmunds. The agency's client industries cover food, apparel, and education, with additional work in real estate and automotive through named brands such as Lennar and Edmunds.
Google reviews average 3.6 out of 5 across eight reviews, and sentiment is mixed. Positive reviewers describe the team as knowledgeable, easy to work with, and professional, with one citing strong campaign results. Negative reviewers criticize ad creative, including a Medicare "Martha" campaign described as offensive, and allege that some ads violate FCC laws.
The agency is best suited to performance-driven brands seeking multi-channel customer acquisition across paid media channels. Given the mixed review record, buyers should weigh positive client experiences against the compliance and creative concerns raised in Google reviews.
Services
- Media Buying
- Connected Television (CTV) Advertising
- Digital Audio Advertising
- Podcast Advertising
- Programmatic Advertising
- Paid Search
- Paid Social
- Direct Mail
- Conversion Rate Optimization (CRO)
- Creative Services
Industries Served
Team Size
Pros
- Client reviews describe the team as knowledgeable and easy to work with
- Reviewers report professional service and strong campaign results
Cons
- Some Google reviewers allege ad compliance issues and found certain Medicare creative offensive
Client Review Analysis
Google reviews average 3.6 out of 5 across eight reviews; positive reviewers praise expertise, professionalism, and results, while negative reviewers criticize ad content and allege FCC violations.