Backcountry Branding

Backcountry Branding is a collaborative brand studio founded in 2016 and headquartered remotely in Kingston, Canada. The agency challenges brands to venture beyond the ordinary by encouraging them to consider key differentiators and how they can stand out in an oversaturated market. Through ongoing exploration and iteration, Backcountry Branding helps brands better align customer experience with their vision by appealing to the senses through design and story.

The agency operates with a team of under 49 employees and asks clients to inquire about both minimum budget and average hourly rate. Backcountry Branding assembles specialized teams for each project, ensuring that clients work with experts rather than generalists. Additionally, the agency is part of Communo, a global community of marketing experts, which allows it to quickly scale services and provide the resources of a large-scale agency at a fraction of the cost and typical red tape.

Backcountry Branding offers services in logo design, graphic design, and branding, with a specific area of expertise in brand strategy. The agency's approach focuses on helping brands identify their unique differentiators and communicate them effectively through visual and narrative elements.

The agency serves clients in the recreation and travel, transportation and logistics, and wellness and fitness industries. Backcountry Branding works with startups, small businesses, and medium businesses, tailoring its collaborative model to meet the needs of each client type.

Backcountry Branding has not received any Google reviews, so no client sentiment data is available from that source. The agency's DesignRush profile does not include any client reviews either.

The agency's portfolio includes work for clients such as Galloping Goose, Headwind Yoga, and Must Do Canada. These examples demonstrate Backcountry Branding's ability to create distinctive brand identities and strategies for businesses in diverse sectors.