Mystrika
Backbone Media is a B2B content marketing agency founded in 1996, originally one of the first SEO firms. They offer web design, development, and content marketing services including MegaContent production. The agency helps clients generate high quality leads and sales from inbound marketing.
Backbone Media was founded in 1996 as one of the first Search Engine Optimization (SEO) firms. Over time, the agency evolved to offer a more comprehensive approach to digital marketing, focusing on helping B2B companies reach active buyers and see real profit from their online investment. The agency is headquartered in Westborough, Massachusetts, and has fewer than 10 employees.
The agency's core service is content marketing, but it also provides web design, web development, SEO, and social media marketing. In 2015, Backbone Media launched a MegaContent production service called Just Talk B2B, designed to boost thought leader visibility and influence. The agency emphasizes that each client's industry and business model is unique, so they avoid one-size-fits-all solutions.
Backbone Media has worked with prestigious companies such as Quintiles (NYSE: Q), Tibco (NASDAQ: TIBX), and Allscripts (NASDAQ: MDRX). All clients are B2B organizations looking to generate more high quality leads and sales from inbound marketing. The agency's size and independence allow it to adapt techniques to fit each client's needs.
Based on one client review on Agency Spotter, Backbone Media received a 5.0 rating. The reviewer praised the agency for custom tailored solutions, flexibility, swift change orders, and quick response times. The reviewer also noted that the team takes time to understand the client's business identity and needs.
The agency's portfolio includes work with enterprise software and healthcare companies, though specific project details are not listed on the profile. Backbone Media invites potential clients to contact them directly to discuss how they can maximize digital marketing ROI.
Services
- Content Marketing
- Web Design
- Web Development
- SEO
- Social Media Marketing
Team Size
Pros
- Custom tailored solutions with no one-size-fits-all approach
- Swift change orders and quick response times
- Takes time to understand each client's business needs and identity
Client Review Analysis
5.0 rating from 1 client review. The client praised custom tailored solutions, flexibility, and quick response times.