Audience Innovation® – Magazine Cover Wrap Marketing Campaigns

Audience Innovation is a direct marketing agency founded in 2005 by Paul Kostial, who previously spent 17 years at Time Inc. as VP Sales at Targeted Media. The agency focuses on magazine cover wrap marketing and interactive customer engagement platforms, offering turnkey campaign solutions that combine offline and online tactics. Its tagline is "Touch Points That Matter®."

The agency is headquartered in Austin, Texas, with a team size of 10 to 49 employees. It is independently owned and serves a mix of B2B and B2C clients, including Fortune 500 companies. Audience Innovation also partners with other agencies to deliver multi-tiered touch point strategies.

Core services include direct marketing, database marketing, and the design and execution of magazine cover wrap campaigns. The agency works with client CRM systems and data providers to ensure precision targeting. Additional platforms include BlazonConnect and CoverWrap.io.

Audience Innovation has experience in the accounting industry and serves audiences across Baby Boomers, Gen X, Millennials, Gen Z, parents, and women. It also offers global and local expertise, as well as multicultural marketing for Hispanic/Latin, Asian, and Native American audiences.

The agency holds a 5.0 rating based on one client review. The reviewer, a marketing programs manager at JCPenney Business Services, praised the agency for consistent results and a stellar experience across multiple employers. No negative feedback is available.

Audience Innovation has developed an international reputation for precision delivery and valued ROI sales performance. Clients and agencies that engage the firm tend to stay long-term, leveraging its database marketing expertise for high-impact sales and marketing objectives.