Mystrika
AroundCampus Group is a 42-year-old media and marketing company focused on college campuses with a national footprint of over 250 campuses. They produce relevant media and facilitate meaningful moments for college students, parents, and faculty through an omni-channel approach. They are the industry-leading publisher of over 400 college and university planners, guides, and directories.
AroundCampus Group is a 42-year-old media and marketing company that specializes in reaching college students, parents, and faculty. The agency has built deep relationships with over 250 college campuses across the United States, giving it a unique national footprint. It operates as an independent agency with a team of over 100 employees and a network of more than 800 campus ambassadors.
The company is the industry-leading publisher of over 400 college and university daily planners, parent guides, campus handbooks, directories, and other print and digital media. It also curates the AroundCampus digital experience, a lifestyle hub for college students featuring content written by students. Additionally, the agency operates UConnection, a dining and nightlife deals app, and UBeacon, a beacon network for proximity marketing and analytics.
AroundCampus Group's core service is marketing strategy, delivered through an omni-channel approach that includes print, digital, mobile, and on-campus activations. The agency designs multi-directional campaigns to meet target audiences where they are, using language and channels that resonate with college communities. Services also include dynamic on-campus marketing solutions, brand representation, engagement, and market research.
The agency primarily serves regional and national brands that want to connect with the college demographic. Its client base includes companies in dining, entertainment, retail, and other sectors relevant to campus life. The agency's deep campus relationships allow it to facilitate meaningful brand interactions in both physical and digital spaces.
As of the profile, AroundCampus Group has no client reviews on Agency Spotter, and its rating is 0.0. The agency has not listed any specific industry experiences or project portfolios on the platform. However, its long history and extensive campus network suggest a strong track record in the college marketing space.
The agency is headquartered in Chapel Hill, North Carolina, and can be contacted via email or phone. Its social media presence includes Facebook, Twitter, and LinkedIn, where it shares updates and engages with the campus community.
Services
- Marketing Strategy
Team Size
Pros
- Deep campus relationships and national footprint of over 250 campuses.
- Industry-leading publisher of over 400 college and university planners and guides.