Amarlo

Amarlo is a premier accounting firm founded in 2020, dedicated to helping business owners navigate the complexities of finance. The firm operates remotely from Huntington Beach, California, and employs a team of under 49 professionals. Amarlo focuses on delivering actionable insights and personalized financial guidance to accelerate business growth.

The firm offers a range of services including personalized coaching, comprehensive bookkeeping, and CFO services. Amarlo integrates with industry-leading platforms such as QuickBooks and Gusto to streamline payroll and financial operations. Its expertise lies in accounting and bookkeeping, with a strong emphasis on using technology to drive efficiency.

Amarlo serves small businesses across several industries, including insurance, fintech, and finance. Notable clients include NeuBenefits Insurance, Luna Lending, and Forbes Individual and Family Therapy. The firm tailors its approach to each client's unique needs, providing a dedicated partnership that goes beyond traditional accounting.

At the core of Amarlo's methodology is a three-step storytelling process: reconstruction, prediction, and tracking. This approach helps businesses gain clarity, confidence, and growth. The firm has tracked over $25M in value and categorized more than 15,000 transactions, demonstrating its impact on client financial success.

Amarlo's commitment to clarity and growth is reflected in its client relationships and measurable results. The firm positions itself as a trusted advisor that empowers businesses to achieve strategic objectives through expert analysis and real-world experience.