Alliance Sport Marketing

Alliance Sport Marketing is a sport marketing agency founded in 2002 and headquartered in Nashville, Tennessee. The agency focuses on orchestrating and launching comprehensive multi-team sport marketing initiatives on behalf of sponsors. With a team of under 49 employees, the agency brings over 75 years of collective experience in collaborating with professional sports teams, facilities, and leagues.

The agency's core expertise lies in media buying and digital marketing. Under media buying, Alliance Sport Marketing offers media planning, out-of-home, print, radio, and TV advertising. In digital marketing, the agency provides marketing strategy. The agency positions itself as a one-stop destination for seamless coordination of all campaign elements and production.

Alliance Sport Marketing primarily serves the sports industry, working with clients such as the Minnesota Air National Guard, Nashville Outlaws, MAFT, DirecTV, and Blue Cross Blue Shield of Tennessee. The agency's portfolio includes digital marketing campaigns for these clients, demonstrating its ability to create impactful sport marketing campaigns tailored to sponsor objectives.

A key differentiator for Alliance Sport Marketing is its client-aligned approach. Unlike agencies that represent individual properties, Alliance Sport Marketing's allegiance lies with the sponsor. The agency negotiates sponsorship prospects, oversees artwork and campaign components, and ensures flawless execution of all campaign elements, with the sponsor's success as the primary concern.

The agency has a minimum budget under $1,000 and an average hourly rate of $150 per hour. It provides a comprehensive final report itemizing all aspects of the sponsor's participation. The agency's services streamline the entire campaign process, from negotiation to execution and reporting.