Mystrika
Advertising Advantage is a full-service performance TV agency founded in 2003. The agency specializes in TV and digital advertising with in-house creative production and media buying. It offers a pay-for-results TV model and uses proprietary analytics platform ADAD iQ.
Advertising Advantage is a full-service performance TV agency established in 2003. The agency operates with under 49 full-time staff and has offices in Sydney, Orlando, New York City, and London. It positions itself as an independent one-stop shop delivering accountable, cost-effective, and results-focused TV advertising.
The agency offers a pay-for-results TV model where up to 100% of the agency's payment is tied directly to campaign performance. Advertising Advantage can invest its own capital into media costs and only receives payment if agreed goals are met. This approach makes TV a performance-based advertising channel.
Services include digital marketing, video marketing, advertising, PPC, branding, video production, and creative services. The agency provides integrated media buying for digital, social, search, out-of-home, and radio. It also has in-house creative and production facilities, a TV studio, and data analytics capabilities through its proprietary platform ADAD iQ.
Advertising Advantage serves clients in the finance industry. Notable clients include Citibank, Vistaprint, eHarmony, MoneyGram, and Babbel. The agency focuses on delivering measurable business benefits and takes ownership of campaign outcomes.
Google reviews show a mixed sentiment. Many clients praise the agency's organization, transparency, and results. One long-term client of six years highlighted professional TV ad production and competitive media buying. However, a negative review cited unmet expectations and poor communication with account management.
The agency's portfolio includes work for major brands, demonstrating its ability to handle large-scale TV and digital advertising campaigns. Advertising Advantage emphasizes market-leading value across TV networks in Australia, New Zealand, the USA, and Canada.
Services
- Digital Marketing
- Video Marketing
- Advertising
- PPC
- Branding
- Video Production
- Creative Services
Industries Served
Team Size
Pros
- Full-service performance TV agency with in-house creative and production facilities.
- Pay-for-results TV model where up to 100% of payment is tied to campaign performance.
- Proprietary attribution and analytics platform ADAD iQ for tracking and optimization.
Cons
- Some clients reported unmet expectations and communication issues with account management.
Client Review Analysis
Mixed reviews; clients praise organization and results, but some report unmet expectations and poor communication.