Aberdeen provides intent-based marketing and sales solutions that improve advertising click-through rates and sales pipeline. Their intent data is the largest scale, most accurate and highly targeted in the market. Their products plug into clients' existing marketing and sales tech stack via data feeds, embedded analytics and apps.
Aberdeen is an intent-based marketing and sales solutions provider founded in 1988. The company delivers performance improvements in advertising click-through rates and sales pipeline, resulting in measurable ROI. Aberdeen's intent data is described as the largest scale, most accurate, and highly targeted in the market.
The company employs between 100 and 249 people. Its headquarters are at 60 Hickory Drive, 5th Floor, Waltham, Massachusetts, United States, with additional offices in San Diego, California; Chertsey, United Kingdom; Viroflay, France; and Madrid, Spain. Pricing details are available upon inquiry.
Aberdeen's services focus on market research, specifically intent-based marketing and sales solutions. The company does not force clients to buy additional software; instead, its products integrate into existing marketing and sales tech stacks via data feeds, embedded analytics, and apps. For clients seeking a full-service approach, Aberdeen offers intent-targeted advertising and cost-per-lead programs.
The agency serves enterprise technology clients, including Qlik, Adobe, Concur, Infor, Cisco, Epicor, Microsoft, PTC, Nice, and SAP. CEO Marc Osofsky, a former CMO, advises top clients on market intelligence best practices.
No Google reviews are available for Aberdeen. The company's portfolio includes a market research project called Marketspace. Aberdeen's strengths lie in its large-scale, accurate intent data and seamless integration with existing tech stacks.
Services
- Market Research
Team Size
Pros
- Provides large-scale, accurate intent data
- Integrates with existing marketing and sales tech stack