Mystrika
76West is a brand strategy agency founded in 2017. The agency focuses on defining, refining, and executing comprehensive brand strategies. It uses a proprietary BrandChart process for long-term retainer engagements.
76West is a brand strategy agency founded in 2017 by industry veterans Mark Lesselroth, Keith D'Mello, and Marc V. Stress. The agency positions brand strategy as a core business function, emphasizing clarity over flashy gimmicks. It operates remotely from Syracuse, New York, and serves clients across the United States.
The agency employs fewer than 49 people and requires a minimum budget of $25,000 to $50,000 per project. Hourly rates are available upon inquiry. 76West uses a proprietary brand development and management process called BrandChart, which includes three tools: BrandAudit, Compass, and BrandPosition. These tools assess the current state of a brand, plan a course forward, and identify strategic growth opportunities.
76West offers a range of services including branding, graphic design, social media marketing, SEO, digital marketing, web development, and web design. Areas of expertise include naming and visual communication. The agency serves industries such as consumer goods, corporate services, design, food and beverage, and retail.
The agency works with small and medium businesses. Its client list includes Portland Labs, GeniusNY, Jerash Garments, and Microscope. Portfolio examples include brand strategy and naming for Microscope Healthcare Consulting, web UX/UI for Portland Labs, brand identity for World Crypto News, and brand strategy and identity for O'Connell More Consulting and Real Estate.
No Google reviews are available for 76West. The agency's team bios highlight experience with international clients such as Siemens, FedEx, and GE, as well as expertise in business development, creative direction, and digital design.
Services
- Branding
- Graphic Design
- Social Media Marketing
- SEO
- Digital Marketing
- Web Development
- Web Design
Industries Served
Team Size
Pros
- Founded by industry veterans with experience at Siemens, FedEx, and GE.
- Uses a proprietary BrandChart process for brand development.
- Focuses on clarity and strategic brand growth.