389 Agency

389 Agency is a strategy-led marketing and branding firm based in Lilongwe, Malawi, serving high-stakes B2B tech industries. The agency grew out of Gilson Techs, a digital agency founded in 2017 that built websites, digital platforms, campaigns, and brand identities for startups, enterprises, and public-sector organisations across Southern Africa and internationally. In 2017, the team evolved into 389 Agency, sharpening its model around fewer clients, deeper engagements, and measurable outcomes.

The agency focuses on closing the gap between a client's real capability and perceived value, a problem it identified across multiple markets and industries. 389 Agency works primarily with B2B technology companies in sectors such as AI, fintech, energy and mining, software and IT services, crypto, eCommerce, and finance. Its client base includes startups, small businesses, medium businesses, and enterprise or corporate organisations.

389 Agency offers a comprehensive range of services including branding, design services, web development, web design, SEO, and PPC. Its areas of expertise span application platforms (Linux and Windows server), CMS platforms (WordPress), custom languages (front-end web development, PHP), low-code development (Webflow), and site builders (Squarespace, Weebly, Wix). The agency also provides digital marketing expertise in B2B lead generation, copywriting, growth marketing, marketing consulting, strategy, and performance marketing.

The agency's branding expertise covers B2B branding, brand design, brand messaging, brand positioning, brand strategy, naming, and product marketing. Its SEO capabilities include B2B SEO, international SEO, local optimization, on-page optimization, and technical SEO. PPC expertise spans Facebook Advertising, Google Ads, and LinkedIn Ads. The agency also offers UI/UX expertise including AI UI/UX design, interactive design, and UX strategy, as well as eCommerce expertise with Shopify and WooCommerce.

389 Agency has been recognised by DesignRush globally for professional services web design. Its portfolio includes projects such as making a brand the most visible in its country on Google and in AI search, repositioning a solar company to sell confidence rather than just panels, and branding Umodzi Park to match the scale of the experiences it hosts. Project budgets range from $5,000 to $100,000 with timelines from one to three months.

The agency is led by founder and strategy lead Gilson Njunga, who brings expertise in marketing and brand strategy, web development, fintech and SaaS expansion, and digital campaigns. Notable clients include Umodzi Park, Noxtrix Technologies, Blitz Interactive Agency, Lomaku Energy, PressCane Ltd, the Institute of Marketing in Malawi, and Suprade Trading.